Senior Manager, Regional Integrated Marcom (B2B) - Job ID: 77089
Responsibilities:
• Work with Segment Marketing on strategic Segment Marketing Plans to develop communication strategy
• Develop, own and drive marketing communication plans (through-the-line including Events, Digital, BTL, ATL), activities and campaigns across lighting professional segments and launches
• Drive and own programs and campaigns from end to end – from communication strategy to activity planning, campaign briefing and development to execution and measurements
• Lead campaign development, work closely with and consult with global functional heads and regional segment marketing at different stages for their approval, briefing, development of final creative concept and final execution
• Own and drive a closed-loop and effective ROI measurement process, and propose necessary improvements for current and future campaigns
• Manage Digital and BTL direct reports plus key agency relationships for effective marcom delivery
Requirements:
• Degree in Marketing or a related discipline
• At least 10 years of through-the-line marketing communication experience across multiple customer touchpoints, including Events and Digital within a B2B environment
• Deep understanding of and experience in developing communication strategy, good knowledge of various B2B marcom tools
• Experience in Campaign KPI setting, and effectiveness and ROI measurement
• Strong leadership in driving excellence in marcom strategy and execution
• Demonstrated competence in managing budgets, tracking expenses and providing reports on a monthly basis
• Excellent command of English, and excellent written and verbal communication skills, strong interpersonal and communication skills (at all levels in the organization)
• Able to motivate others through knowledge, ideas and new approaches; adapt and thrive within a multi-cultural business environment; as well as manage multiple complex tasks simultaneously
• Able to travel 40% across APAC and Europe
• Agency experience is a plus
Qualified candidates may submit their resumes outlining qualifications, experience, current and expected salaries online at www.philips.com/careers
(Select 'Career Search' and enter relevant Job ID).
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